Originally Posted by AaronM

I really wish I knew.

I went from using Thesis theme/framework to a custom Canvas theme. Many people had previously told me the site looked "cluttered" before but I kept an identical layout. I thought the font sucked so I changed to one that is more easily read. At this point, I can only guess but there's no denying that whatever I did made a massive improvement.

Yeah, it's making more now. However, that site makes it's money from ads and I also changed the ad system to automatically refresh the ads without requiring a new page load. This increased the impressions many times over.

I rarely log into Google Analytics and didn't realize there was a graphic available for the bounce rate. Here is 2014.