GoFuckYourself.com - Adult Webmaster Forum - View Single Post - Business Using push notifications to market, results better than Email?

Bladewire · 02-05-2015, 11:13 AM

52% of social media users have push notifications enabled, and the click through rate is 40%! A good addition to email marketing? What have your results been?

"Better yet, data on more than 10 million push notifications from mobile automation company Kahuna indicate that they can garner up to a 40% click through rate. These are ridiculously high numbers that are sure to drop over time, but in aggregate, I envision that consumers will be inclined to get more of their alerts via push messaging versus email.

As the effectiveness of email continues to decrease (although still an effective medium), marketers must look for additional ways to break through the clutter and connect with their audiences." SOURCE

02-05-2015, 11:13 AM
Bladewire StraightBro Industry Role: Join Date: Aug 2003 Location: Monarch Beach, CA USA Posts: 56,232	Using push notifications to market, results better than Email? 52% of social media users have push notifications enabled, and the click through rate is 40%! A good addition to email marketing? What have your results been? "Better yet, data on more than 10 million push notifications from mobile automation company Kahuna indicate that they can garner up to a 40% click through rate. These are ridiculously high numbers that are sure to drop over time, but in aggregate, I envision that consumers will be inclined to get more of their alerts via push messaging versus email. As the effectiveness of email continues to decrease (although still an effective medium), marketers must look for additional ways to break through the clutter and connect with their audiences." SOURCE __________________ Skype: CallTomNow