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I used to promote solo girls more heavily, but I haven't done much of it lately.
That said, to me a good solo girl site was one where the girl shows her personality. If she let guys get to know who she is they like her more than if she just has pics and videos. She could maybe even do custom shoots for them etc. These days interactivity would be the best. If she had a Twitter and/or Instagram or snapchat for members and she had a webcam she could do live shows on that would help draw and hold members.
To me the biggest hurdle she has right now is not showing her face. If it were me I would never join a site where the girl didn't show her face. If I want to stare at an anonymous body there is tons of that stuff for free out there. I would only join the site if I were into her and thought she was cool
Just my 2 cents
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