europe.match.com - main page
Let's say I am a German person in Germany, and I may not be speaking English very well. How important would you say it may be, for a website like this to be 100% in German, instead of English? I mean, everybody probably understands what it says, as English is an international language, and it is very common, and also people understand what this is about, in general, even without text, but how would you say important this may be?
Benefits of Google Analytics Experiments
"If you have a website, you have activities that you want your users to complete (e.g., make a purchase, sign up for a newsletter) and/or metrics that you want to improve (e.g., revenue, session duration, bounce rate). With Content Experiments, you can test which version of a landing page results in the greatest improvement in conversions (i.e. completed activities that you measure as goals) or metric value. You can test up to 10 variations of a landing page."
There is probably a lot of programs, and ways to do it too, but something like this can be tested with up to 10 different varitations of the landing page, and each version can be presented to, lets say 100,000 people. Then amount of sign ups and what they do is all stored in a database.
I would say that translating this page to all languages, and geo targetting is at least worth paying for it, but I am not sure. What other things would be important with this?
There must be a lot of good reasons why
de.sex.com started doing something like this.