Originally Posted by Jel
been a fair while since I used NATS from an owner POV, but as an affiliate, it goes something like this, which does benefit the program owner also:
#1 is I want to see what urls *aren't* making sales. ccbill stats for example, and NATS, is like checking all your stats manually versus using statsremote. click click and you can drill down a multitude of ways/levels, and just as 1 example:
I send 100k to ccbillprogramhere.com from a whole bunch of blogs, galleries, spam, social media, whatever..
It shows that I do 1:5000, and I see a handful of referring urls to see where the sales came from
I fuck that program off, and go elsewhere
I send those to natsprogramhere.com from the same sources..
I see that those 20 sales come from 5k worth of traffic, and am actually doing 1:250 with the right audience/landing page
I take a look at where the rest of that wasted traffic is coming from/going to, and see if I can tweak all that, knowing that I can get a fantastic EPC with the right course
So, I either tweak that traffic that's being wasted, change a lander/tour destination, wording, USP, whatever, and get my sales up with that portion of traffic, or I send it elsewhere (which in any case can obviously be you the beneficiary sponsor, as much as you can be the 'losing' sponsor as it were). Even if I send that 95k elsewhere eventually, you keep the traffic that works, rather than having it cut off because an affiliate with many different sources can't keep track easily with eg ccbill, the same way he can with NATS tracking.
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As the owner, you can drill down far more to see where traffic is coming in from, and what kind of traffic is converting, what tour pages are doing the biz, and stuff that I honestly can't even remember. Chuck in the time factor waiting for ccbill admin to load, the clunky as fuck navigation, and there's just a few things off the top of my head at 1.30am when my brain isn't at it's sharpest lol.
I've never been one of the true whales in the biz, though I was a pretty decent sized shark, and these days I don't even cut it as a minnow lol, but as I said earlier, whales for the most part reject eg ccbill programs right off the bat. Shit tracking isn't what the big traffic guys want to deal with, especially these days where eg media buying is all about keeping on top of your data at every level.
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