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Great beginner questions, i just wanted to be a valid point for you to reference. I'll give you some great tools to do your audits and how often etc.
1. weekly audits (webmaster tools top pages and query traffic)
monthly (check core pages and progress)
quarterly (go REEEEEAAAAAAAL deep into every facet of the landing pages, positions in serp, individual pages - image, video, textual content)
You can't possibly need more than that unless you like watching paint dry
2. Try to be perfect, you'll never be BUT trying to be as compliant with Google is going to take you places. . .Like out of GFY
3. If you find someone with zero errors, trap him/her carefully, they must be brought in for examination
4. all issues are relevant, 404's, broken links, or anything that would lead a search visitor back to the search page. Don't forget mobile.. I'll just leave it to that ..
Hit me up if you have any real concerns! Cheers to noobs!
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Twitter ICQ: 615340995 Skype: SeoKeyboardNinja
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