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here's a youtube that illustrates my point.
back in the day we had a very simple ad campaign that was very effective because it focused on personal action, not pie in the sky science concepts to curb pollution
the Carbon issue is big business polluting, not you and me. nevertheless, that is supported indirectly by people who buy EV cars and such thinking that adding a car to the total is helping. but the opportunity for US to make an impactful change is what we can do with our personal behavior.
the litter (plastic) issue is a pollution problem that each of us can make a profound diffrence about and very simply too.
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