Originally Posted by oppoten

This isn't organic viral. It was re-posted by Buzzfeed, which has an army of "affiliates" promoting it on social media.

I've been watching their growth on Twitter, watching the people who push them. It's an interesting study in how a controlled media organization can masquerade as being organic and cool, and how the journalistic types who promote it can blend in without arousing suspicion.

The BBC report sums it up well



BBC News - Why everyone is asking: What colour is this dress?'