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Originally Posted by Sly
I think today's "announcement," or whatever it was, was a failure. They are doing too many of them now and none of them have focus. The big focal point today should have been the iWatch. Instead, my Facebook feed (that gets fed with all of the big tech sites/magazines) is full of articles about the new MacBook and the Apple TV. Out of 6 Apple articles that I just scrolled by, only one of them even mentioned the iWatch.
On a side note, the luxury watchmakers are having fun with the following campaign: why spend $10,000 on a phone for your wrist when you can buy a watch that will hold value and show how much of a pimp you are!?
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There is no Steve Jobs now. You need a great product and a great idea to sell it. Just having the product without the marketing pizzazz equals failure these days. Jobs knew this, whoever is running Apple now does not.
How about an announcement for each new product?