Originally Posted by ravo

Your target page has to meet the expectations of the source traffic. So, if the visitor is coming from a free tube site (ie. a site with tons of thumbnailed links to free videos), don't show them a paysite tour with 3 videos on it. First off, they are not in a buying mood, and second, that's not enough content to satisfy their curiosity.

Find out where the traffic is coming from, figure out what the visitors want, and then give it to them. (that's Sales 101).

Yes, "skimmed" traffic is a specific type of traffic more broadly known as "clicked".