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I have zero clue who you are referring to, and don't even want to know. Whether it's in compliance is one thing, whether it's an ethical move is something else entirely.
Over the years, I saw it all... good, bad, downright fraud. It happens in every industry, and some people profit from it, some don't.
I'm a little puzzled as to how someone could stack cross sales on top of someone else's transactions without anyone catching on, if that's what you're insinuating. I don't recall a single site owner not seeding their own sales and running test joins with real credit cards and Gmail addresses on a regular basis to keep an eye on what their processor was doing - we do that with Apple, and they should be pretty trustworthy.
One of main reasons I left adult processing was because everyone and their dog started a processing company and running clean transactions was not making the kind of money that running less savory setups did.
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