Originally Posted by danielpbarron

If you are a "legitimate business" that accepts bitcoin, you need to get in the WoT. The reason for this is simple: bitcoin is the anti-statist money, and therefor is not afforded the luxury of statist protections like criminal investigations. Our solution is to hold businesses accountable to their customers through a Web of Trust in which users register via GPG and rate each other based on levels of confidence. This creates an economic disincentive for fraud so long as the cost of re-establishing a WoT presence is greater than the value of the bitcoin risked in a transaction. Our system relies not on a "total score" which would be susceptible to a sybil attack, but rather on tiered levels in which a user's trust relative to you is based only on who he directly trusts.

This is not optional. If you want to do business in bitcoin, you will join #bitcoin-assets and register your key. Swing by and say hello; we won't bite.