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Predominately German speaking business audience. While many speak English, I suggest you take/send someone that speaks German fluently if you want to court them. Based on observation they are mostly there to relax. As a perceived outsider many Germans are not very approachable ... however when they actually agree to do business with you ... THEY DO!
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"The time men spend in trying to impress others they could spend in doing the things by which others would be impressed."
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