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Page title and meta description is what you see in SERPs. If you happen to rank well, even on the 1st page for your keywords, it doesn't mean you'll get good traffic, because it may be that nobody will be clicking on your result.
Write good and compelling page titles and meta descriptions that arouse user's interest in your site, and you may see 10x more traffic.
Does it worth it? Absolutely. Otherwise, why would you create excellent content that nobody wants to visit?
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