Buying traffic to a dating site
What is the business model of something like Etology, lets say. I've seen it in multiple places on the Internet (here, trade shows, I started getting emails from them). They have dating traffic, they dont convert it themselves, and sell it to other people instead. What is the reason people buy it, do they invest in it, in order to grow their sites? I mean, it probably does not make sense to keep buying that in the long run? Where is this traffic / may be coming from?
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