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I think searching as a whole boosted dramatically as soon as browsers enabled you to search from the location bar instead of having to goto the "search bar" on the right. Anyway that and phones readily available on everyones person 24/7 whenever they need information they just open their phone browser quickly and search. Oh should also mention spellcheck, which allows people to quickly just throw misspelled words into a search and let it figure out what you mean without having to be meticulous about every word.
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