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These days many will join then cancel.
So who cares if you get 100 people paying $1. By the time you get that $1 it will be next to nothing (after costs).
If your going to just give it away, then give it away free and put adverts on your site.
In the UK a drinks firm was not selling. They went to an advertising agent who said increase your price (yes increase it). Sales shot up. Why? People presumed the higher price = quality.
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