Quote:
Originally Posted by XoXo Cash
I agree. At 9.99 right now, I do have a 90 day at 24.99 non recurring. Perhaps more options the better though? I only have 2 options, maybe getting 3-4 is more par for the course.
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With the disclaimer as mentioned here that all sites & traffic are different, I've found that around 4 options are ideal for my own stuff.
The standard month-to-month renewing subscription is a base.
But some people also *really* like non rebilling memberships - for me when I test a set of non-rebilling memberships against rebilling ones that are actually lower price, the former perform better. And if I offer *only* rebilling options with no single ones, sales go way down.
So I offer single-shot memberships in 3, 6, and 12 month increments.
You'd be surprised at how many go for that annual one. Then when that expires a large % of them will manually signup for another go-round at the sale price listed in my expiration email. Those are the guys who are happy to be lifers if the price is right & content keeps coming (which is another issue entirely).
Long story short, give a few options with a mixture of rebilling & non-rebilling, but nothing too complex - they should be able to digest all those options and the relative price merits (avg per month) within a few seconds.
This is what works for me anyhow, tested over many years & thousands of signups, and I think it's a pretty good rule of thumb for smaller niche sites that don't have the layering of a big network to fall back on. YMMV of course.