I have 2 niche subs on 2 different reddit accounts, both revolve around the same niche just slightly different aspects. One I'm just a mod and the other I started, but both have a tad over 12k subscribers.
I sneak a little amazon sales out of both of them pretty regularly but the end goal is to use both subs to jump start a forum. I currently feed traffic from both to a blog which is on the domain I'll use for the forum.
I think that's likely the best use of reddit traffic, is helping grow other sites, but if you hand build tailored subs you can slip in some marketing as well.
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