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Food is cheap. A lot of the cost is positional goods. That brand of wine, this brand of whatever. The clearest example is bottled water, which is often taken from the city tap water anyway.
It's obscene to deny people and throw away perfectly valid food just to preserve appearances in this brand name game, and it won't make any difference. The people buying evian won't start taking the stuff from the discards anymore than they were rifling the dumpsters before.
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