Quote:
Originally Posted by The Porn Nerd
I know man, what I meant was which sites do they buy the media on? They go through TJ and then buy ads on.....? 
See THAT info is valuable. LOL  |
All of them, LOL
The valuable info is much less the site (they always seem to find something that works everywhere) and much more the offers they run, ads they use, the landers they make, the path they create.
The good media buyers (I mean the dozen or so that REALLY rock) are pretty sophisticated. They test thousands of ads, hundreds of landers with different field and form configurations. They cascade 2-4 programs if the users is already in their first options DB, or fails out for some reason.
They don't use program stats. They have very , very detailed, automated stats that pull in the stats from every program via API. Systems that are able to rotate ads, landers, programs etc etc based on EPC. Everything is taken into account down to the penny. If you do 300 sales a day and one program is doing a 35 cent EPC and another is doing a 38 cent EPC....thats a 10% difference. Thats the difference between having to kill a campaign and having a decent money maker