Content consumed on Zite is typically locked within the Zite app, unless the user chooses to open the page in their mobile browser - which very few do.
I use Zite all the time to read articles from sources such as Search Engine Land or to discover new content in my realms of interest. I've never seen adult content on Zite, maybe the OP can confirm if it's an adult site or a mainstream site he's getting the traffic to.
Below are some screenshots from the Zite app. Content opens up in the Zite content viewer, with a link underneath which allows the user to open the original web page.
The best use of this traffic is to propagate your content and your brand, using hyperlinks to drive people to your sites is not going to always be effective depending upon your content. People use apps like Zite or Flipboard to consume a great deal content from the one place. It's counter-intuitive to hop from Zite to a browser when the next interesting story can be consumed from within the app.