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Originally Posted by gebu
Never heard of Zite, but it seems they have been aquired by flipboard, I receive some traffic from them on a mainstream site.
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Flipboard's acquisition of Zite amounts more to a partnership with CNN than outright takeover, there will be an ongoing content deal between the companies.
Flipboard and Zite both share the same market but the apps are somewhat different. Flipboard originally involved reading content in a magazine format from predefined sources whereas Zite originally involved content delivery based on interests of the user. Now the functionality of each has cross pollinated and the apps are moving closer together in functionality.
Both Zite and Flipboard have hundreds of millions of installs, the bulk of them on iOS devices however for Flipboard alone the number of installs on the Play store is between 100 - 500 million.
This is all part of a trend since 2010 of something called "lean back content" or "Lean Back 2.0". There are millions of people who never visit websites for content directly anymore, they use Facebook, Flipboard, Zite or other content discovery apps.