Quote:
Originally Posted by Bladewire
Since your traffic has doubled, specifically because of this app, create an experience just for these users that gives them the same content, but with your advertising in a way that they can see, and act on.
Also give these users a "subscribe" link optimized for mobile, or even an app to feed them your content from, no joke. As TeenCat would say, have luck  |
Sites like Mashable do this very well, they provide ad free content that can be shared from within Zite and provide a way for users to engage with them while preserving the uncluttered and seamless content experience Zite provides. Engadget, Search Engine Land and other publishers do likewise.
These apps are great for brand awareness, if someone enjoys your content and you provide them an easy way to engage with your publication via these apps then it's win win.