Being a professional means that you are doing business the right way. This includes being ethical, honest, delivering what you promise, staying in touch with clients/partners, being responsible for your actions, etc... etc... it all boils down to the golden rule... treat others as you expect to be treated....
I have found that professionality is lacking in this industry in general....
The people/companies that I find are professional, I tend to graviate to and do more work with.
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