Quote:
Originally Posted by BlackCrayon
what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.
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"41% of American internet users aged between 18 and 29 used adblocking software, rising to 54% when only young men are counted."
Forbes says "PageFair says that 22.7% of web surfers are blocking ads. Looking at a smaller subset of sites for the past 4 months, the company says that the use of ad blocking is growing at a rate of 43% per year."
Ad Blockers Could Cost the Industry Billions a Year as Users Revolt Against Video | Adweek
(I am just surprised by the numbers as you are I am sure)