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First off
The OP states a list of several companies that don't shoot 4K. That is incorrect as I shoot for a few on that list and we shoot 4k for them.
All content will be viewed on 4k or higher monitors by the majority of consumers. That is a fact and if you disagree that's fine but you are simply not informed.
What the consumer "needs" and what they will get from TV and monitor manufacturers is 2 different things.
Footage shot in 4k when downscaled looks better than native 1080p footage.
4k cameras and storage is inexpensive at the consumer am-pro market level.
If one is shooting crap it will look even more crappy in 4k.
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