I first heard the term around 1995 when it seemed that there was a concentration of webmasters around Brisbane and the Gold Coast. There was also a strong censorship push by the Government which culminated in the year 2000 with the banning of hosting adult websites within Australia.
Then issues like the torture of a couple of guys by Scott Phillips helped fuel that in popular culture/media. Scott ran PinkBits.com at the time. People in web porn from the mid 1990s will remember that site.
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