Quote:
Originally Posted by The Porn Nerd
Evian. Poland Springs. Aquafina. Deer Park. MANY many others.
What are these? WATER. Free, out of your tap, find it everywhere H2O. A BILLION dollar Industry. "But there's free water literally everywhere! Water fountains, sinks, kitchens, bathrooms....just turn a faucet and save yourself that $1.50 you're wasting on plastic bottles!"
Get it? Got it? Good.
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That's always amused me as well and a great analogy. Exclusive and unique has always sold. With water, they don't even go that far, generic product + idea (image/perception) ... Just add a pic of a stream or mountain or glacier to a labor on a bottle of tap water and sell it for 300% markup. Imagine how fast you'd be fired as the head of marketing and sales were slipping and you came back with "yeah, but free water is everywhere" as an excuse.
Im Vladivostok Russian, the huge local coca cola bottling facility they started eventually stopped selling coke products and focused on selling water ... Think about that ... Selling coke without the coke and it was many times more profitable.