Quote:
Originally Posted by BlackCrayon
lack of knowledge and the difficulty and time it takes to make your own lists. those who have major traffic, sure it might be much easier but those who don't, well where are they supposed to get it from? people always suggest using mailing services to mail newsletters and such, otherwise they won't get inbox but using these services drastically cuts down on profit as well as a few complaints and you're gone. i have no idea if you have to buy your own ips or what you do in regards to that.
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You're correct. Lack of knowledge is a big part of it.
As I said, I have been in the space now the better part of a decade, although mainly mainstream, servicing some of the biggest companies in that space. I have written a number of articles on this stuff over at XBIZ in regard to newsletters, mailing, deliverability and alike. There are many ways to go about effective email marketing.
You can build your own lists, you can buy or revshare lists. As for platforms, there are many different one's depending on what you're looking to do and how much volume you send. As for ips, there are brokers for getting clean ips for whatever it is you're doing. You can also use ESP's if you have small lists and a budget.
All of that being said, data is really only one piece of the puzzle. You could have the best list on the planet, but if you do not know anything about how to spam test your creatives, and sort lists for improved deliverabiltiy and alike, then it's a fools errand.
Lastly, email marketing can be done any number of ways. Small scale niche targeting or blasting away at volume trying to get them to buy whatever it is you're peddling. Each has it's ups, downs, and potential revenue. Pick wisely.