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Porn Nerd, I have done mailers to my members list before.
They do work. BUT...only when you offer them a deep discount (half off, etc.)
The problem being that once you do that, the info gets put on a surfer forum with the link to the discount join.
So now you get a few extra joins too. Great! Right?
Yes and no. Because now your current members get pissed because they feel screwed because they paid full price.
It's kind of a delicate balancing act.
I've made some good money with email campaigns. But you can't do them all the time. They only really work a couple of times a year. After that you just start becoming an annoyance to your members and you get a reputation for "spamming" even though you really aren't.
You know the kind of companies that send you a freakin' email everyday until you finally end up blocking them because it's so annoying (talking mainstream companies).
You don't want to end up like that.
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