Quote:
Originally Posted by Robbie
Porn Nerd, I have done mailers to my members list before.
They do work. BUT...only when you offer them a deep discount (half off, etc.)
The problem being that once you do that, the info gets put on a surfer forum with the link to the discount join.
So now you get a few extra joins too. Great! Right?
Yes and no. Because now your current members get pissed because they feel screwed because they paid full price.
It's kind of a delicate balancing act.
I've made some good money with email campaigns. But you can't do them all the time. They only really work a couple of times a year. After that you just start becoming an annoyance to your members and you get a reputation for "spamming" even though you really aren't.
You know the kind of companies that send you a freakin' email everyday until you finally end up blocking them because it's so annoying (talking mainstream companies).
You don't want to end up like that.
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I agree 100%! What you said is a major reason why I have not really done 'email marketing'. I too am afraid of turning off Members (or ex-Members).
When it comes to discounts this may be my #1 issue: I do not offer them. Never have, never will. I saw firsthand in the Music Industry what happens when a company devalues its' product via discounts or by slashing prices out of desperation. Plus, when it comes to adult and paysites (as you well know Robbie) the $29.95 join price is NOT what trickles down to the Program Owner. Take out processing fees, affiliates and the running of the business and it takes a LOT of volume to be successful. Plus I have business partners who supply content so the pie is even smaller.
My thinking: I want whoever I contact to think what I am selling is worth $29.95 (or more). I want them to feel like they're getting a lot of value for their money. If I offered them $14.95 via mailings not only what you said would happen would happen but the overall 'perception' would not be good for business.
I am probably wrong about all that. LOL