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Well, like I said it does work (the email discount).
But it will only work a couple of times a year and then it's a crap shoot on pissing your current members off.
As far as just writing your ex-members to entice them to come back...that doesn't work as well as offering the special discount.
But it does work to some degree.
But you have to be careful about how you approach it.
What I try to do is make sure I actually have something to write them about. For instance when I recently re-mastered all of our older SD scenes to HD.
I was able to send out a mass email talking about that. It wasn't a "hard sell" or anything like that.
It was simply me informing everyone that all the SD scenes from the past were now available in HD.
And that email campaign was a decent one that got some ex-members to re-join.
But even then you have to be careful about how much you email them to avoid pissing them off at you.
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