No offense, but some of you are looking at email marketing all wrong.
How often are you emailed by the different companies you have done past business with, or have a membership for? I get emailed from Disney a couple of times a week. The same for Netflix, Amazon, Big & Tall, among many other companies who literally hit me every day if not multiple times a week. Are these companies 'spamming' me?
To cut to the chase here, who do you think knows more about effective email marketing and tracking the members and engagement? Mainstream companies emailing you at least once a day/couple of times a week, or a bunch of pornographers?
That is not a slam on anyone, but that is just a general observation to give you food for thought. Do you think Starbucks and Amazon are worried about 'pissing their members off' or some of the other concerns mentioned? I am sure they are to a degree, but not enough to stop them.
Most newsletters I get whether from a well known brand or Shoemoney come almost daily or on some sort of frequency whether I bought something there one time, signed up for a newsletter or am a member. I do not consider all of it 'spamming' if I have done business with them, despite I do not care for how often I am mailed at times.
