Quote:
Originally Posted by Robbie
Well, like I said it does work (the email discount).
But it will only work a couple of times a year and then it's a crap shoot on pissing your current members off.
As far as just writing your ex-members to entice them to come back...that doesn't work as well as offering the special discount.
But it does work to some degree.
But you have to be careful about how you approach it.
What I try to do is make sure I actually have something to write them about. For instance when I recently re-mastered all of our older SD scenes to HD.
I was able to send out a mass email talking about that. It wasn't a "hard sell" or anything like that.
It was simply me informing everyone that all the SD scenes from the past were now available in HD.
And that email campaign was a decent one that got some ex-members to re-join.
But even then you have to be careful about how much you email them to avoid pissing them off at you.
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Oh I agree the discount emails work.
I just have a different philosophical bent on discounts in general.
But I love the 'soft sell' of just informing Members about the HD upgrade. That's info they can use and it's not surprising you got re-joins from that effort. Nice work! That's the kind of emails I am more interested in sending out.
Quote:
Originally Posted by Barefootsies
No offense, but some of you are looking at email marketing all wrong.
How often are you emailed by the different companies you have done past business with, or have a membership for? I get emailed from Disney a couple of times a week. The same for Netflix, Amazon, Big & Tall, among many other companies who literally hit me every day if not multiple times a week. Are these companies 'spamming' me?
To cut to the chase here, who do you think knows more about effective email marketing and tracking the members and engagement? Mainstream companies emailing you at least once a day/couple of times a week, or a bunch of pornographers?
That is not a slam on anyone, but that is just a general observation to give you food for thought. Do you think Starbucks and Amazon are worried about 'pissing their members off' or some of the other concerns mentioned? I am sure they are to a degree, but not enough to stop them.
Most newsletters I get whether from a well known brand or Shoemoney come almost daily or on some sort of frequency whether I bought something there one time, signed up for a newsletter or am a member. I do not consider all of it 'spamming' if I have done business with them, despite I do not care for how often I am mailed at times.
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What I know about email marketing you could fit in a midget's condom. Which is why I want to learn from your experiences (and your articles) on the subject. The only thing I've read (so far) on email marketing said you need to send out 2-3-4 emails and build credibility. This was an old article tho.
But BF: all those emails you get (Disney, etc). Don't you just unsubscribe after a couple or a few? That's what Robbie is saying about mainstream sites. I unsubscribe like instantly, even if it's from stores I've bought from.
Also, while I agree companies like Starbucks
et al know what they are doing way more than a bunch of pornographers, they don't have to care about pissing off Members because their business model is not subscription-based. Plus, they have the volume to absorb whatever percentage of people unsubscribe. It won't affect their retail business (people will still go to Starbucks for their coffee). So I do not think it's a direct analogy. Size does matter, doesn't it?