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We're selling a product that needs a 20 minute fix 3-4 times a week, in private and the key to making money is how much the consumer has to pay for it. Not what he will pay for it. And today billions who once paid, aren't.
Plus free is so much better than paying for it.
Look at what you offer, what the competition offers and ask yourself. Why should anyone bother to buy from me?
Then figure out if you can afford to offer it. If it doesn't leap off the page and grab the viewer by the balls, he's moved onto the next site.
As Robbie says, offer a better deal. Price or product. So those who will buy, buy from you.
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