Quote:
Originally Posted by Nicholas FirstMobileCash
A few years back, the credit card DB for home depot (Canada) was hacked and stolen. I used to have a card there so it absolutely made me reconsider ever taking another store card again.
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You're in a rare group of people I like to call, "Informed Consumers". However, that is not the norm and just like the hack on AM, the hack on Home Depot did absolutely nothing to hurt Home Depot. As a matter of fact, they're headed for a record year with a projected revenue of $83.18B in 2015 (the hack occurred in 2014). Consumer confidence is a finicky beast and as long as people are confident that fail-safes are being put into place, it will not affect their buying powers.
As I already stated, if anything, it will BOOST consumer confidence with AM because now they know the site was already attacked and the owners are doing what they can to prevent another occurrence. They feel all warm, fuzzy, and safe. Regardless of what articles say about how this is going to negatively affect AM - based on my previous experience, this is not the case. This will only serve to boost AM with new revenue and a more confident consumer base.
Like how a sex tape being leaked is an immediate embarrassment for someone in the public eye, however, it will eventually boost their career. It's been said millions of times; there's no such thing as bad publicity. It's really that simple.