In this case AM is fucked. It's one thing about bad publicity sometimes harnessing it to become good publicity
This is not one of those cases. Their clientele are MARRIED men who now stand to lose
1. Up to 50% of their assets in a divorce
2. Their kids
3. Their marriage
4. Their career/job
5. Dealing with the shame from friends/family finding out
6. If they own a business, the loss of clients who some value morality as a virtue
The existing guys on the site are fucked. They can't do anything about and just have to brace for impact
New potential members are going to think 1-6 and will say Fuck This. It's not worth it to sign up to AM because the risk of this happening again. All the PR and free months Memberships will not bring people back.
AM potentially cost millions of dollars of losses to CEO, politicians, even joe husband, after their wives divide assets in a divorce.