Quote:
Originally Posted by Mickey_
Got it.
In terms of marketing and positioning IMO they need the hype. They need to stay cool. They need to stay in the news by pushing the limits to the absolute far end as the ballsy company that is disrupting the business of century old corporate behemoths.
They're locking horns with competitors that have been on the market for 100 years. Tesla? 12 years.
It's only been a bit over a week since the announcement and they've racked up about 800K articles about Ludicrous mode in every single publication available mainstream, tech, etc. Social media has been ablaze.
They need to go all in as their competitors are not going to go down easily...
I'm pretty sure they'll have the answer to the outrage/commentary of the general public once the Ludicrous mode related incidents/accidents start rolling in.
ps. and all marketing/media hype aside, in my view Ludicrous mode matches Musk's personality 100%. If there was 0 marketing upside involved he still would have tried to do it just to prove that it can be done.
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oh yeah, the media coverage has been ludicrous, it's all over my news feeds, but i'm always interested in all the key words associated with this, tesla, musk, electric cars, batteries, blah blah.
and i fully know and appreciate how very smart and successful elon musk is.
and i get that hype is important. i can only imagine the snickering that went on in the meetings re: naming the package, well, software upgrade really, ludicrous mode. musk knows he has the midas touch. everyone of us who follows him knows that. but i do disagree with the name.
and i think my view is also overall, this need for ludicrous horsepower is, well, ludicrous. cars do not need 500+ hp and they certainly don't need 800hp. all while advertising them doing power slides and fishtails for the tele commercials. make a car super lightweight, put some reasonable hp on it and enjoy it at a more reasonable speed.
so yeah i can see this as Musk Trumping the car industry, see what i did there? Musk = Trump media circus.