Quote:
Originally Posted by patadeperro
The problem with this approach is that the "potential' can be unlimited and absolutely imaginary, based on no real measures, no real cash flow.
Here on planet earth and the affiliates that make money know that cash is king, if you see the biding they are paying him the design, and the SEO work (5k when I am writing this, 10 times less what he is asking for, see the "buy it now" price) which seems fair to me.
As I said in my first post people are valuating his work (design and SEO) and are paying accordingly, the "potential" earnings of the site are a made up measure, but I guess the market will speak.
Good luck on the auction.
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The point is that you do not understand that leads is earnings. The fact that he did not reap those earnings does not change the fact that leads = money = earnings.
NOT POTENTIAL.
Potential is when you say - you can do this and this to the site and earn more. So when you do not get something and you say that "site can get this" then it is potential. And in this case leads are not potential, leads are current.
Leads are CURRENT "earnings". Not potential.
Few bucks per lead lets say (remember that CPA networks pay/paid $1 for simple email lead, and these are targeted so their value is more than $1).
But even if we assume they are worth $1/lead they are still current earnings.
If he gets 10 of them daily then current earning = $10.
Not potential. Current.
New owner takes the site and he immediately reaps those leads as dollars. No need to expect some potential,. because they are already there flowing in. Same as cash from the banners. Just in different form.