Quote:
Originally Posted by Phoenix
There is competition in this space that is doing very big numbers. However, they are spending very big money to be all over the Search Engine. All over some other sites similar to what ebay is. They are on bus stops, on posters in malls. I mean they are obviously making money, or burning a lot of it.
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I can think of half a dozen mainstream projects that are investing huge amounts of money in search and other advertising that have been doing so for 24 months or more and are still to break even.
One example is Brosa, here in Australia, who just got a $2 million funding injection and haven't yet been out of the red. They're re-investing in building the brand.
Online furniture marketplace Brosa secures $2 million investment from AirTree Ventures | SmartCompany