08-10-2015, 10:21 PM
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Raise Your Weapon
Industry Role:
Join Date: Jun 2003
Location: Outback Australia
Posts: 15,605
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Quote:
Google Inc, the $US445 billion search advertising giant, shocked the corporate world on Tuesday morning when it announced a sweeping overhaul of its business and a (rather nauseating) rebrand of its corporate entity.
On the stock exchange, what was once Google will henceforth be known as Alphabet. Google, the thing you use to search for stuff, will be still be known as Google, but is now just one of Alphabet's many businesses.
At the very least, Google (Alphabet) can no longer be criticised for being boring.
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Google is now Alphabet: making sense of a crazy corporate announcement |
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