Quote:
Originally Posted by Pseudonymous
I disagree, there is little to no need for testing when you have an eye for content models and what sells. Testing is for people who haven't gone through testing or simply do not have the eye.
Some people have it, some dont. Some need to do alot more testing than others.
However when you get to become large enough, alot of testing has to happen because you can no longer be in charge of everything, you need to rely on workers and you cannot justify spending that much for somebody with that type of eye in every department/area of your business. So I guess with that side, you are right. However to reach that first level of success, i dont think much testing is needed
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I think you are either too full of yourself (having such a good eye you don't need testing) or have worked in such a small niche (solo girls) that you are blinded as to the value of testing. The type of testing I am talking about is the ONLY way to improve conversions, period. No one knows everything, and often you can make a tiny change you think will not affect sales and see a positive (or negative) result. A-B testing is the only surefire way to know what is working and what isn't.
Small sites can benefit most from this sort of testing. Get a simple A-B script and split test small changes to Tours. It works wonders. That's why when people make suggestions I have either tried/tested them or am willing to before making a final judgment.
I am talking marketing/selling here, not content creation. An artist will know what to do onset but marketing/selling is FAR different than creating compelling content. A good salesman can sell snow to an eskimo.