Quote:
Originally Posted by Pseudonymous
I am not talking about a/b testing having no effect, i never said that it can't be a big part of marketing. I am suggesting a/b testing will not usually be the reason you reach a successful level or not if you have a great product (unless you happen to just be on that line), somebody with a lesser product, its going to be much more needed to profit. this is no different than in sports, somebody with less natural ability has to put in less effort and time. this is just how it is.
a/b testing is a bonus. content is king. you can succeed with great content and little marketing (and still maintain a higher ceiling), while on the other hand, you are extremely limited with a poor product and more often than not, will simply fail, even with alot of marketing experience
i was only disagreeing with the part that its all about testing. it is not. there has been plenty of successful sites to do well without a ton of a/b testing
I can literally give you a long list to back up my opinion, of websites that are ran by large companies that fail. Is it because they dont know a/b testing? Definitely not. most sites do not fail due to a/b testing
but i'd welcome to throw around some websites names and dig deeper into it, willing to listen to any reasonable argument
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Content is clearly not king. Marketing meets traffic is king. The "reason" many sites from big companies fail is because of the traffic that big company has accumulated and is not using effectively.
See, that's the thing about "traffic". You need a lot of it - but not TOO much of it. Otherwise you reach saturation levels, which is what has happened to many big companies (the Brazzers and MoFos of the world). These companies have the resources to blast ad buys, traffic buys, social marketing, tubes, the entire gamut of traffic possibilities. And believe me, they BLAST IT. But when people see the same content, or same type of niches, suddenly everywhere they make quick judgments. Either they LOVE IT or HATE IT and that new "big" site dies (or succeeds) quickly. Building traffic step-by-step, once the norm in Adult, is now harder and harder to do.
So the smaller sites need more and the big sites have too much. LOL Sure the big boys A-B test but when you are promoting the next big thing on nearly every large adult traffic site on Earth you get your answers pretty quick. It would be interesting to hear how big a bath some big companies have taken on their next big paysite project. If they would tell, of course (they won't).