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Originally Posted by Nickatilynx
good post.But in a nutshell what you have said , is the key is...Traffic. ;)
begin rambling thought...
He knows how to put those most eyes possible on it and maximise it. OCDly analyses ALL data. He is a master of traffic.
imho , it is the old adage.. Great product , gets 100k unique sells @ 1 in 100 , gets 1000 joins...Mediocre content...gets 500k unique sells at 1 in 250 gets 2000 joins....and additionally gets better known.You know which scenario I want.
Join ratios are great excuse to feel better about smaller wires.
And also..knowing your niche.
You may remember "heather" from the boards? Bit umm eccentric..rest her soul. When I had my real amateur wife site doing well , I pissed with her over her criticism regarding lighting make up photography quality etc. She could not understand that this site was supposed to be "real" amateur pics taken , say, at the end of a drunken date night with..the surfers did not want to see perfectly lit etc etc...that was a give away it was not "real" amateur porn.
I had the same problem with designers in 2000 putting women on our amateur pages with fake boobs...they did not get it..so know your niche.
And with the utmost respect, for years now when homegrown has cropped up in conversations I have always thought "that site should have been massive". Great great content imho..and good people.
/ramble
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Thanks! From someone with your experience and success no higher compliment could be paid. (Even with the sting of hearing and knowing we should be way bigger...
)
We have had that fight for years, but the first major lesson I learned when we took over Homegrown was not to base decisions on what I personally liked, but what the customer feedback and response demanded.
True story... we had a bunch of submitted videos that we had no clue what to do with, or what to title it, and finally we said "fuck it" and put it out and called it like we saw it. The title was "Oversexed, over weight, and over 40" and what do you know? Turns out it was a top seller for us that year.
But... my brother always wanted the overly posed forced smile fake boob blonde trying to be the next Jenna on the covers (this goes all the way back to VHS era mind you) so I constantly had to battle for doing amateur as amateur and not trying to be just another ubiquitous pro-am.
To me, there is something much more rare and valuable about the "Saturday night and a 6 pack" mom and pop getting their freak on for one time only amateur than the new hot model that is going to shoot dozens of so-called amateur scenes for the next few months and show up on every site out there.