Originally Posted by JA$ON

It doesn't matter. Yes, if you follow a methodology that in 2002 was doing a good ratio and now you have the same traffic and one third of the sales, it just means you need to find different ways to get traffic, or promote different products and use different methods. if somebody's doing the exact same thing that was successful in 2002 they will be doing less sales on the same amount of traffic. Anybody who is expecting things to stay exactly the same in any industry is going to have a rough time of it lol