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As Rick correctly pointed out early in this thread, distrust of adult sites sends people to free porn. Why enter your card number in a pay site when you can keep yourself anonymous on a tube site instead. However that doesn't hold as true for dating. Even free dating sites require your information to be added and by their nature that includes contact info and personal details.
Unless someone offers encrypted dating and the public is willing to play cat and mouse with each potential mate to avoid putting any real details online - the public has a choice to either use dating sites or not... Because a site without their card number is just as revealing as one that has it if it gets hacked. People aren't freaking out that their card may be compromised, they are rightly worried their intimate details might be available to the public. Billing security actually has very little to do with this equation.
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