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I never quote without details. The content, features, etc within each page can vary so much and often times I would wind up shooting myself in the foot.
Without bells and whistles though a custom Wordpress site with 20 pages of general content I would charge minimum $1,500. This includes on-site optimization and other stuff also.
I charge 5k for an eCommerce site with lots of products. So definitely crazy that they got your buddy for 5k for such a simple sounding site.
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