We've been poking at VR shooting for the past 6 months after seeing what Brian Shuster demo'd at AVN and are pretty positive about this as a new rev stream!
The main concern at this point is what equipment to use, and what format? 360? 180? POV 3D? Various folks are trying all of these options now to test the waters.
For 360, there is the "Google Streetview Cam" coming out soon that shoots 360:
http://www.nctechimaging.com/iris360...b1caAlQQ8P8HAQ
Other options for 360 include rigs that you can put 16 GoPro Cams on, but that feels a little tech and post heavy:
https://gopro.com/news/happy-sweet-s...0-camera-array (who really WANTs to own 16 GoPros?)
Many other rigs coming out soon, including
First look at Neo — Jaunt
And, this one also looks promising:
https://shop.360fly.com/products/360fly
As for 180 and POV, most of the above rigs can do that as well it would appear.
Watching closely!
This VR thing will be a craze for a bit and make some money as long as the equipment does not eat the ROI!