Recently we switched our production completely to 4K - including editing and encoding.
Actually buying a camera is the easy part, even my phone does 4K videos.
But when it comes to editing and especially storage, you run into your limits pretty fast (for example when a raw scene with two cameras in Apple ProRes is 800gb to 1tb)
But after shooting 50 scenes or so we got used to it and in case you are looking into 4K custom content for your sites: let's talk!
Besides being available on Skype and email, I will be in Amsterdam, Prague and Munich in case you want to sit down for a chat in person.
And here's a little test we shot on the first day we got our equipment - shot with Sony A7S
Make sure to switch to 4K when your computer/connection allows it.
